BRACOM
Bracom set out to revamp its digital presence, and we delivered a complete transformation. While managing their social media, ad creatives, and content strategy, we took on the challenge of redefining their eCommerce experience with a fresh, modern approach.
Starting from scratch, we crafted a user-centric UX/UI design that balanced aesthetics with functionality. A new design system, streamlined user journey, and compelling content transformed the webshop into an intuitive, high-converting platform.
By blending strategy, design, and digital execution, we equipped Bracom with a scalable, future-ready online presence. The finalized design was seamlessly handed off to their internal development team, ensuring a smooth transition from concept to reality.
Designed by:
Vedad Vreto
About the Client
Bracom is a leading company in retail, distribution, and manufacturing, evolving since 1989 from an office supply trade to a key distributor of sports gear, outdoor equipment, and eco-friendly products.
With its own Bracom Swimming production line and three retail stores, it also plays a major role in Bosnia and Herzegovina’s winter sports scene, operating ski & bike rentals and the Ski Head Academy. As the exclusive importer of brands like Innamore, Ecoegg, MICRO, and Blenior, Bracom ensures top-quality products reach both local and regional markets.
Partnering with major commercial chains and retailers like DM, Bingo, and Mercator, Bracom continues to expand, delivering premium products and exceptional service while strengthening its market leadership.
Service provided
eCommerce Web Design
Content Marketing Strategy
Social Media Management
Tech stack and Tooling
Figma
Google Analytics
Hotjar
Miro
Trello
INDUSTRY
Retail
eCommerce
Manufacturing & Private Label
Consumer Goods
PROJECT LENGTH
6+ months
The Team Behind the Project
UX/UI Designer
Graphic Designer
Social Media Manager
Content Creator
Project Manager
Bracom needed a fresh, modern take on its brand and eCommerce experience. We redesigned their webshop from the ground up, creating a clean, user-friendly interface and a structured design system. With a sharper look and better content, we built a digital platform that’s easy to use, engaging, and ready to grow.
Challenges
Solving Key Challenges to Elevate Bracom’s Digital Presence
Transforming an outdated eCommerce platform comes with its own set of challenges. From improving usability and design to structuring content and ensuring scalability, every step required strategic problem-solving. Here’s how we tackled the biggest obstacles.
1
Outdated eCommerce Design & User Experience
Bracom’s webshop lacked a modern, intuitive user experience, making navigation and product discovery difficult. We reimagined the UX/UI from scratch, creating a clean, structured design that enhances usability and streamlines the shopping experience.
2
Lack of a Cohesive Design System
The webshop had no consistent design language, leading to visual clutter and inconsistencies. We developed a scalable design system, ensuring that every element, from typography to button styles, aligned for a polished, professional look.
3
Enhancing Content for a More Engaging Shopping Experience
The original webshop had disorganized content and product descriptions that didn’t engage users. We improved the content hierarchy, refined product storytelling, and structured information in a way that drives conversions.
4
Ensuring a Smooth Transition from Design to Development
A great design is only effective if it translates well into a live site. We worked closely with Bracom’s internal development team, delivering a detailed, developer-friendly Figma file with clear documentation for seamless execution.
What We Delivered
We helped Bracom elevate their digital experience through a complete eCommerce redesign, content strategy, and social media management. By focusing on conversion-driven UX, a scalable design system, and seamless developer handoff, we ensured both short-term impact and long-term flexibility. Our work simplified the shopping experience, strengthened the brand’s online presence, and set the stage for continued growth. Here’s what we delivered:
Real Stories. Proven Results
Don’t just take our word for it, hear directly from the businesses we’ve helped grow, innovate, and succeed.
Working with Core Bridge on our eCommerce website design was an absolute pleasure. They understood our vision from the start and delivered a sleek, user-friendly design that perfectly represents our brand. Their professionalism, creativity, and attention to detail made the entire process seamless. I highly recommend Core Bridge to anyone looking to elevate their online presence.
Daver Vranic
Founder & CEO at Bracom