EMAQ - A STRATEGIC REFRESH
Emaq needed a stronger market presence, refreshed branding, and optimized product messaging to fuel growth. Over six months, we modernized their company identity, redesigned sales materials, and enhanced their SaaS product, Ema Workforce. From refining features to crafting compelling content, we helped Emaq create a scalable foundation for business expansion.
Designed by:
Sanjin Halilovic
About the Client
Emaq is a software development company specializing in custom IT solutions and SaaS products tailored for business optimization. With a strong focus on automation, workforce management, and digital transformation, Emaq helps companies streamline operations and improve efficiency. In addition to offering custom development services, Emaq has built a portfolio of SaaS solutions designed to enhance business performance and drive growth.
Service provided
Product Growth Optimization
Product Refreshment & Feature Optimization
Content Creation
Presentation Design
Logo and Visual Design
Brand Guidelines
Tech stack and Tooling
Figma
Google Analytics
Hotjar
Miro
Trello
Whimsical
Confluence / Jira
SEMrush
INDUSTRY
IT & Software Development
Workforce Management & HR Tech
SaaS & Cloud-Based Solutions
PROJECT LENGTH
6+ Months
The Team Behind the Project
Business Development Manager (BDM)
UX/UI Designer
Content Creator
Product Manager
Emaq aimed to elevate its brand and product but needed a structured approach to make it happen. We refined their brand identity, updated visuals, and developed brand guidelines to ensure consistency across all touchpoints. To strengthen their market positioning, we crafted a compelling sales pitch deck that clearly communicates their value. At the same time, we enhanced their Ema Workforce SaaS product, improving functionality, optimizing features, and creating engaging content. The result? A stronger brand, a clearer message, and a product positioned for growth.
Challenges
Solving Key Challenges to Elevate Emaq’s Digital Presence
Transforming a brand and optimizing a SaaS product requires a deep understanding of strategy, design, and growth. Throughout this project, we tackled key challenges in branding, messaging, and product refinement to help Emaq establish a stronger market presence and scalable foundation for growth.
1
Lack of Brand Consistency Across Platforms
Emaq’s brand identity was fragmented, with inconsistencies in visual assets, messaging, and overall presentation across different channels. Without clear brand guidelines, maintaining a uniform look and feel across marketing materials, digital platforms, and sales collateral was a challenge. The absence of a structured identity made it difficult for the company to establish a strong and recognizable market presence.
2
Sales Materials Lacked a Clear & Persuasive Narrative
Emaq’s sales deck and company presentation were not effectively communicating the company’s value proposition. The messaging lacked structure, making it harder to capture the attention of potential clients and differentiate from competitors. The company needed a more compelling way to present its expertise, services, and SaaS solutions in a way that resonated with its target audience.
3
Platform UX & Feature Gaps
The Ema Workforce SaaS platform had usability challenges that impacted user experience and adoption. The platform’s feature set was not clearly structured, making it difficult for users to navigate and leverage its full potential. Additionally, certain functionalities lacked intuitive design, leading to friction in the user journey and limiting engagement.
4
Website Content Did Not Fully Convey the Product’s Strengths
Emaq’s website struggled to articulate the value of its SaaS solutions effectively. The product descriptions and messaging lacked clarity, making it difficult for potential customers to understand key features and benefits. Without a clear and engaging content structure, the website was not driving the desired level of engagement or conversions.
What We Delivered
Our collaboration with Emaq focused on strengthening their brand identity, refining their sales and marketing materials, and optimizing the Ema Workforce SaaS platform for better usability and adoption. Through strategic design, content refinement, and structured product growth initiatives, we ensured that Emaq’s brand and product aligned for long-term success.
